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About Us

"You educate people by explaining complex ideas in a simple way, not by explaining simple ideas in a complex way" - Ed Yong

Our mission is to help science professionals communicate more effectively with the public, public officials, the media, and others outside their own discipline.We believe that scientists have a responsibility to share the meaning and implications of their work, and that an engaged public encourages sound public decision-making. In addition, the ability to communicate directly and vividly can enhance scientists’ career prospects, helping them secure funding, collaborate across disciplines, compete for positions, and serve as effective teachers.